This article comes from Byrdie.
Purple shampoo allows you to tone your hair at home without the risk of the hair turning yellow or orange. But it can be a little tricky to master at first—we reached out to three hairstylists to get to the root of who needs purple shampoo and how it works.
Purple shampoo is a tone-intensive shampoo that allows you to tone your hair at home. Violet tones control warmth in your hair and neutralize yellow and orange tones in the hair, making the hair look more ashy and cool tone.
Put simply, purple shampoo can work to counteract yellow, orange, and brassy tones in the hair for those with blonde, platinum, silver, pastel, beige, and grey hair, as well as dimensional brunettes. But that doesn’t mean purple shampoo is a miracle product, however. Sadly, purple shampoo cannot make your hair lighter so if the tone is too dark or too orange, it will not make it brighter.
Those who have platinum blonde hair, blonde highlights, or anyone who has had lightener in their hair and loves a bright pop are great candidates for purple shampoo. Purple shampoo is a wonderful product for anyone that wants to maintain their fresh from salon-lightened hair weeks after leaving the salon without any risk of orange or yellow popping through. Beware, Halloween colors. You’re not welcome here.
It’s recommended that the first time you use a purple shampoo to mix it with a little of your regular shampoo to see how potent it is; you don’t want to wind up with purple hair accidentally.
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